Montefiore Urology — Interview Season 2026-2027

📱 See Every Post Rendered on Platform — with Images, Videos & A/B Copy →

Campaign Overview

A 24-week multi-platform campaign to attract and convert urology residency applicants, built on the Elite Humanism brand voice.

Program	Montefiore Einstein Urology Residency
Brand Voice	Elite Humanism — humble, human, honest
Duration	24 weeks · Aug 10, 2026 → Jan 31, 2027
Platforms	X/Twitter, Instagram, LinkedIn
Target Audience	Medical students applying to urology residency
Primary Goal	Drive ranked applications to Montefiore Urology
Assets Available	28 faculty interview clips · 28 photos

How to Use This Hub

Everything you need to execute the campaign, from strategy to individual post copy.

Review the platform strategy — understand how X, Instagram, and LinkedIn each serve a different purpose in the funnel.
Check the 24-week schedule — each week has a theme that dictates content direction.
Browse the Post Previews — see every post rendered on-platform with images, videos, and A/B copy variants.
Review A/B content variants — each post has Option A (Humble/Human) and Option B (Sharper/Hook). Pick the voice per platform.
Assign assets to posts — real photos and video clips are mapped to each post.
Schedule and post — follow the posting schedule, apply hashtags, and track performance.

Platform Strategy

Three platforms serving different stages of the applicant funnel.

🐦 X / Twitter

Top of Funnel — Awareness

Threads + video clip posts
Faculty and resident perspectives
Application tips and ERAS guidance
CTA: engagement questions, quote-tweets

📸 Instagram

Middle of Funnel — Culture

Reels from faculty/resident clips
Carousels: faculty, resident life, procedures
Stories: polls, behind-the-scenes
CTA: "Save this," "Tag a co-applicant"

💼 LinkedIn

Bottom of Funnel — Validation

Long-form articles and posts
Faculty spotlights, program director perspectives
Professional credibility content
CTA: "Read more," application guidance

Content Phases

Phase 1: Build
Aug 10 – Sep 6
"Why Montefiore?" — Faculty, leadership, residents

Phase 2: Apply
Sep 7 – Oct 4
"What We Look For" — Traits, skills, application guidance

Phase 3: Interview
Oct – Dec
"Experience It" — Culture, community, day in the life

Phase 4: Decide
Jan 2027
"The Difference" — Why rank us #1

24-Week Schedule

Weeks 1–8 are fully content-produced with A/B post previews. Weeks 9–24 follow the phase plan and are built out as the season progresses.

Week 1 ✅ Built🚀 Launch — This Is MontefioreAug 10–16

Week 2 ✅ Built👥 Meet Our LeadershipAug 17–23

Week 3 ✅ Built👨‍⚕️ The Faculty You'll Train WithAug 24–30

Week 4 ✅ Built🏠 The Residents' PerspectiveAug 31–Sep 6

Week 5 ✅ Built📋 What Makes a Good ResidentSep 7–13

Week 6 ✅ Built🔪 What You'll Learn HereSep 14–20

Week 7 ✅ Built📝 The Application — Be ReadySep 21–27

Week 8 ✅ Built⭐ Why They Chose UsSep 28–Oct 4

Week 9 ✅ Built🏙️ Culture & CommunityOct 5–11

Week 10 ✅ Built🔬 What Makes Us DifferentOct 12–18

Week 11 ✅ Built🤝 Mentorship, Real TalkOct 19–25

Week 12 ✅ Built📅 Day in the LifeOct 26–Nov 1

Week 13 ✅ Built👨‍🏫 The Faculty's AdviceNov 2–8

Week 14 ✅ Built🔍 What Makes Montefiore DifferentNov 9–15

Week 15 ✅ Built🛠️ Skills You'll BuildNov 16–22

Week 16 ✅ Built🧗 Community & WellnessNov 23–29

Week 17 📋 Planned🎓 Leadership SpeaksNov 30–Dec 6

Week 18 📋 Planned💬 Resident VoicesDec 7–13

Week 19 📋 Planned🎄 Holiday at MontefioreDec 14–20

Week 20 📋 Planned❓ Questions We Get AskedDec 21–27

Week 21 📋 Planned⭐ Why Rank Us #1Dec 28–Jan 3

Week 22 📋 Planned🎓 Where Our Graduates GoJan 4–10

Week 23 📋 Planned🏙️ The Bronx — More Than You ThinkJan 11–17

Week 24 📋 Planned🎉 Final Message — See You at Match DayJan 18–24

Brand Guide & Guardrails

The Elite Humanism voice applied to every post. Reference these rules before publishing.

✅ DO

→ Use "we," "here," "honestly" — natural and grounded
→ Acknowledge the hard parts. Don't oversell
→ Let people and stories speak for themselves
→ Specific, grounded details over superlatives
→ Invitations to share, not comparisons
→ "Here's what it looks like here"

❌ DON'T

→ "Elite" / "best" / "GOAT" / "no one else"
→ "Most programs do X, but we don't"
→ "We are a family" / grind / survival language
→ Fake quotes attributed to real people
→ AI-generated faces in campaign assets
→ Negative parallelism ("It's not X, it's Y")

Key Voice Terms

camaraderie progressive autonomy collaborative mentorship inclusive pathways supportive colleagues humble human honest

Hashtag Strategy

Always (X)	#UroMatch #MontefioreUrology #MedEd
Always (IG)	#UroMatch #MontefioreUrology #FutureUrologist #UrologyResidency
Always (LI)	#Urology #GraduateMedicalEducation #ResidencyRecruitment
Aug–Sep	#ERAS2026 #ResidencyApplications
Oct–Dec	#UrologyInterview #Match2027
Jan	#RankList #Match2027